Last Updated: February 19th 2026

Your privacy is very important to us. We want to make your experience on the Internet as enjoyable and rewarding as possible, and we want you to use the internet's vast array of information, tools, and opportunities with complete confidence.

Introduction

Hightality collects information in different ways from Visitors and Subscribers who access the various parts of our Services and network of websites accessible through our Service.

We have created this Privacy Policy to demonstrate our firm commitment to privacy and security. This Privacy Policy describes how Hightality collects information from all end users of our Internet Services (the "Services") — those who access some of our Services but do not have accounts ("Visitors") as well as those who may purchase Products and/or pay a monthly service fee to subscribe to the Service ("Subscribers") — what we do with the information we collect, and the choices Visitors and Subscribers have concerning the collection and use of such information. We request that you read this Privacy Policy carefully.

Although we take appropriate measures to safeguard against unauthorised disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.

Email Communications & Unsubscribing

If you choose to provide your email address, we may send you emails related to your purchase, account, product access, customer support, updates, promotions, or other relevant communications.

You can unsubscribe from marketing emails at any time by clicking the “unsubscribe” link located at the bottom of any marketing email we send you.

After unsubscribing, you may still receive important non-marketing emails related to your purchases, product access, billing, refunds, account updates, legal notices, or customer support.

If you have any difficulty unsubscribing, you can contact us at:

support@hightality.com

Please include the email address you would like removed from our marketing list, and we will process your request as soon as reasonably possible.

Registration

Subscribers may be asked to provide certain personal information when they sign up for our Products or Services, including name, address, telephone number, billing information (such as a credit card number), and the type of personal computer being used to access the Services. The personal information collected from Subscribers during the registration process is used to manage each Subscriber's account (such as for billing purposes). This information may be shared with third parties, as stated herein, or in special circumstances.

In instances where Hightality and a partner jointly promote our Services, we may provide the partner certain personal information, such as the name, address, and username of persons who subscribed to the Services as a result of the joint promotion, for the purpose of offering you other products and services. In this instance, personal information may not be used by the partner for any other purpose. We may also generate non-identifying and aggregate profiles from personal information Subscribers provide during registration. We may use this aggregated and non-identifying information to improve our Services.

With purchases, we may supply our members' contact information to our business partners, who may then contact the member by telephone following a purchase. We may also supply other companies with contact information for mail offers we believe would be of interest to our Subscribers. At times we may send an advertisement for a third-party product, where we collect the sales proceeds and forward the purchaser's information to that third party.

Our Partners and Sponsors

Some products and services may be offered to Visitors and Subscribers in conjunction with an affiliate, independent contractor, or non-affiliated partner. To provide Visitors and Subscribers some of these products and services, the partner may need to collect and maintain personal information.

Online Shopping

At our website, you can purchase products and services or register to receive materials such as newsletters or product updates. In many cases, you may be asked to provide contact information such as your name, address, email address, phone number, and credit/debit card information.

If you complete an order for someone else, such as an online gift order sent directly to a recipient, you may be asked to provide information about the recipient. Hightality has no control over third parties' use of any personal information you provide when placing such an order. Please exercise care when doing so.

If you order products directly from Hightality, we use the personal information you provide to process that order. We do share this information with outside parties that we do business with.

Online Advertisements

Hightality may display online advertisements. In those cases we may share information about our Visitors and Subscribers collected through the registration process as well as through online surveys and promotions with advertisers. We may use this information to deliver tailored advertisements or joint ventures. Hightality does share personal information about its Visitors or Subscribers with these advertisers or joint venture companies where applicable.

Responses to Email Enquiries

When Visitors or Subscribers send email enquiries to Hightality, the return email address is used to answer the email enquiry we receive.

Voluntary Customer Surveys

We may periodically conduct both business and individual customer surveys. We encourage our customers to participate in these surveys because they provide us with important information that helps us to improve the types of products and services we offer.

We may combine information we receive from individuals responding to our surveys with the responses of other customers to create broader, generic responses to the survey questions (such as gender, age, residence, hobbies, education, employment, industry sector, or other demographic information). We then use the aggregated information to improve the quality of our services and to develop new services and products. This aggregated, non-personally identifying information may be shared with third parties.

Promotions

Hightality may offer polls, contests, sweepstakes, drawings, games, content, or other promotions that are sponsored by or co-branded with third parties. Due to these third-party relationships, the third parties may obtain personally identifiable information that visitors voluntarily submit to us. Hightality has no control over third parties' use of this information.

Personally identifiable information may be collected when you order products, enter contests, vote in polls, subscribe to one of our Services such as our online newsletters, or otherwise interact with our site. The types of personally identifiable information that may be collected include but are not limited to: name, address, email address, telephone number, credit card information, and information about your interests in and use of various products, programmes, and services.

Special Cases

It is Hightality's policy to use or share personal information about Visitors or Subscribers in the ways described herein. We may also disclose personal information about Visitors or Subscribers for any reason if, in our sole discretion, we believe it is reasonable to do so, including: to credit agencies, collection agencies, law enforcement, or to satisfy applicable laws and regulations; to identify, contact, or bring legal action against someone who may be violating our Terms and Conditions; to operate the Services properly; or to protect Hightality and our Subscribers.

Browser Level Information

Our web servers may automatically collect information about a site user's IP address, browser type, and the URLs visited (whether on or off our website). This information is collected in a database and used — in an aggregated, anonymous manner — in our internal analysis of traffic patterns within our website. This information is automatically logged by most websites. Hightality may also use a third party to collect information, including through the use of web beacons.

Notice to UK and EEA Residents — GDPR Compliance

If you are located in the United Kingdom or European Economic Area, you have additional rights under the UK General Data Protection Regulation (UK GDPR) and/or the EU GDPR, including:

The right to access your personal data. The right to rectification of inaccurate personal data. The right to erasure ("right to be forgotten"). The right to restrict processing. The right to data portability. The right to object to processing. The right to withdraw consent at any time where processing is based on consent.

To exercise any of these rights, please contact us at support@Hightality. We will respond to all requests within 30 days. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at www.ico.org.uk or the relevant supervisory authority in your country.

Notice to California Residents — CCPA/CPRA Compliance

Under California Law, California residents have the right to receive, once a year, information about third parties with whom we have shared information about you or your family for their marketing purposes during the previous calendar year, and a description of the categories of personal information shared. To make such a request, please send an email to support@Hightality with the subject line "California Privacy Request," along with the domain name of the website you are enquiring about, your name, address, and email address. We will respond within thirty days of receiving such a request.

"Cookies" and How We Use Them

A "cookie" is a small data file that can be placed on your hard drive when you visit certain websites. Hightality may use cookies to collect, store, and sometimes track information for the purposes stated herein as well as for statistical purposes to improve the products and services we provide.

Most website browsers automatically accept cookies, but you can usually change your browser settings to display a warning before accepting a cookie, or to refuse all cookies. However, if you choose to disable cookies from our website, you may not be able to use certain features of the site. Visit www.aboutcookies.org to learn about how to delete and control cookies using the main browser types.

Advertisers and partners may also use their own cookies. We do not control the use of these cookies and expressly disclaim responsibility for information collected through them.

Hightality may use remarketing tools including Google Analytics, AdRoll, and Facebook to advertise online. Third-party vendors, including Google, may show our ads on sites across the Internet. We, along with third-party vendors including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimise, and serve ads based on someone's past visits to our website.

We may also use data from Google's interest-based advertising or third-party audience data (such as age, gender, and interests) with Google Analytics to create marketing content geared toward the demographics and interests of our visitors.

You can opt out of Google Analytics for Display Advertising and customise Google Display Network ads using Google's Ads Settings at https://www.google.com/settings/ads. You can also use Google's Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout/

Our Commitment to Children's Privacy

Protecting children's privacy is especially important to us. It is our policy to comply with the Children's Online Privacy Protection Act of 1998 and all other applicable laws. We restrict our website to persons eighteen years or older.

YOU MUST BE EIGHTEEN (18) YEARS OR OLDER TO ACCESS THIS WEBSITE. IF YOU ARE UNDER EIGHTEEN YEARS OF AGE, YOU ARE NOT PERMITTED TO ACCESS THIS WEBSITE FOR ANY REASON.

Public Forums

Please remember that any information you may disclose in any public areas of our website or the internet becomes public information. You should exercise caution when deciding to disclose personal information in these public areas.

Our Commitment to Data Security

Services and websites we sponsor have security measures in place to protect the loss, misuse, and alteration of the information under our control. While we make every effort to ensure the integrity and security of our network and systems, we cannot guarantee that our security measures will prevent third-party unauthorised access to this information.

In the Event of Sale or Bankruptcy

The ownership of Hightality may change at some point in the future. Should that occur, we want this site to be able to maintain a relationship with you. In the event of a sale, merger, public offering, bankruptcy, or other change in control of Hightality, your information may be shared with the person or business that owns or controls this site. Your choices regarding the use of your information will continue to be respected.

Where to Direct Questions About Our Privacy Policy

If you have any questions about this Privacy Policy or the practices described herein, please contact us at:

Hightality
71-75 Shelton Street
London, WC2H 9JQ
United Kingdom

Email: support@Hightality.com

Types of Information We Collect

The following provides examples of the type of information that we collect from you and how we use that information.

Account Registration — We collect your name and contact information when you create an account, as well as information relating to the actions you perform while logged in. We use this information to provide account-related functionalities, easy checkout, and to save your preferences and transaction history.

Client Information — We collect the name and contact information of our clients, affiliates, and their employees with whom we may interact, for the purpose of normal business administration such as projects, services, and billing.

Cookies and First-Party Tracking — We use cookies and clear GIFs to ensure our website operates efficiently. See our Cookie section above for more information.

Cookies and Third-Party Tracking — We participate in behaviour-based advertising. A third party may use technology to collect information about your use of our website to provide advertising tailored to your interests. Where required by law, we base the use of third-party cookies upon consent.

Demographic Information — We may collect personal information such as your age, location, and gender, primarily to comply with applicable laws.

Email Interconnectivity — If you receive email from us, we use certain tools to capture data related to when you open our message, click on any links, or make purchases, in order to understand how you interact with our communications.

Feedback and Support — If you provide us feedback or contact us for support, we will collect your name and email address, as well as any other content you send to us, in order to reply.

Mailing List — When you sign up for one of our mailing lists we collect your email address or postal address to share information about our products and services with individuals who consent to receive such information.

Mobile Devices — We collect information from your mobile device such as unique identifying information broadcast from your device when visiting our website, to identify unique visitors and understand how users interact with us on their mobile devices.

Order Placement — We collect your name, billing address, shipping address, email address, phone number, and credit card number when you place an order, to perform our contract to provide you with products or services.

Surveys — When you participate in a survey we collect information that you provide through the survey, to understand your opinions and collect information relevant to our organisation.

Website Interactions — We use technology to monitor how you interact with our website, including which links you click on and information you type into our online forms. We use this information to improve our website and to detect and prevent fraud.

Web Logs — We collect information including your browser type, operating system, IP address, domain name, click activity, referring website, and date/time stamp for visitors, to monitor our networks and website traffic.

Revisions to This Policy

Hightality reserves the right to revise, amend, or modify this Privacy Policy, our Terms and Conditions, and our other policies and agreements at any time, by updating this posting. Your use of this site after such changes are implemented constitutes your acknowledgement and acceptance of those changes. Please consult this Privacy Policy prior to every use for any changes.

We may share your personal information, including but not limited to your name, contact information, and purchase history, with our third-party partners, affiliates, and other companies for the purpose of providing you with relevant offers, promotions, and services. These third parties may use this information to personalise your experience with their products and services. We may also share your personal information with third parties for the purpose of conducting research and analysis, or for providing you with targeted advertising.

Please be aware that these third parties may have their own privacy policies, and we encourage you to review them before providing any personal information. These third parties are prohibited from using your personal information for any purpose other than as outlined in this Privacy Policy and in accordance with applicable laws and regulations.

We may also share your personal information with third parties in the event of a merger, acquisition, or other corporate reorganisation. In such cases, we will take reasonable steps to ensure that your personal information remains protected and is used in accordance with this Privacy Policy.